The Cost Of Creation: AI Is Rewriting The Economics Of Making Games

In a Business Standard feature on how AI is reshaping game development, Salone Sehgal, Founder & Managing Partner, Lumikai, argues that as AI makes content creation faster and more accessible, the industry's biggest constraint is shifting.

"The scarcest resource in gaming is no longer content creation. It is sustained player attention," she says. AI is becoming part of the production process across the value chain: from generating assets and accelerating prototyping, automating testing, improving localisation, and compressing development timelines and costs. As AI leads to the exponential growth of content supply, it is the companies that are able to consistently earn attention that will emerge as category winners.

Read the full article here.