Microdrama Platforms Set Sights On Public Markets As Investor Interest Grows

Capital follows consumer behaviour, says Salone Sehgal, and microdramas are where it is heading next.

As microdrama platforms eye public markets, the Founder and Managing Partner at Lumikai, an investor in Story TV, makes the case for why these digital platforms are built for it. Her argument rests on the business model.  

Microdrama platforms are asset-light and technology-first, with high content velocity and revenue spread across subscriptions, advertising, commerce and  in-app purchases.  

Lumikai’s State of India Interactive Media Report backs it with a $300Mn category  projected to reach $4.5Bn by 2030, about $15 ARPPU, 100Bn monthly active users and nearly an hour of daily usage.

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