Salone Sehgal On The CIDE Framework For AI-native Businesses At GSF Spring Fest

AI is moving from the feature layer to the infrastructure layer of interactive products, and Lumikai sees that shift as structural and here to stay.

At GSF Spring Fest, Salone Sehgal, Founder and Managing Partner of Lumikai, shares the fund’s evolving thesis on AI in interactive media through its CIDE framework, which evaluates AI-native interactive businesses across four layers.

In Creation, AI compresses production timelines and lowers content costs across text, image, video, 3D and audio, enabling scalable generative pipelines. In Interaction, it personalises engagement at scale through adaptive gameplay, AI agents, tutors, NPCs and dynamic user journeys. In Distribution, it automates workflows across production, moderation, QA and operations, improving both efficiency and quality. In Economics, it strengthens monetisation and retention loops through prediction models, dynamic pricing and intelligent recommendations.Across games, edtech, animation/VFX and digital platforms, Salone points to three clear patterns: AI is becoming core architecture, feedback loops are the new moat and interactivity is deepening across sectors.

The next breakout companies, she argues, will be built around AI from the ground up.If you’re building at the intersection of AI and interactive media, this is the framework to measure yourself against.

Building on any layer of it? Pitch us.