Salone Sehgal And Aditya Deshpande On The State Of India Interactive Media Report 2025 With IAMAI

India’s interactive media market now stands at $13.8Bn, growing 17% a year across gaming, microdramas, social platforms, animation/VFX and AI-native content ecosystems.

In a webinar with the Internet and Mobile Association of India (IAMAI), Salone Sehgal, Founder and Managing Partner, and Aditya Deshpande, Principal, unpack the findings of Lumikai’s State of India Interactive Media Report 2025, in a conversation moderated by Anita Jain, Founding Partner at Aequitas Law Partners.

They walk through the report’s sharpest signals. India’s microdrama market is projected to reach $4.5Bn by 2030 at a 31% CAGR. Gaming contributes 36% of the country’s top app revenues while accounting for only 8% of downloads, and astro-devotional and microlearning platforms post annual ARPUs of $8.4 and $5.5, showing how high-intent verticals monetise more effectively than platforms built for scale. The conversation also explores how AI and creator-led ecosystems, along with evolving monetisation models, are redrawing the economics of digital entertainment and interactive consumer experiences in India.

If you’re building, funding or writing about India’s attention economy, this is the data to start with.

Press play, then download the full report.