Inside India's Multi-billion Dollar Gaming Boom

Fortune India interviewed Salone Sehgal, Founder and Managing Partner of Lumikai, India’s first specialist VC fund for interactive media, digital platforms and games, for a feature on the country’s fast-growing digital media and content economy.

Salone spoke about how India is moving from being a consumer of global content to a creator of culturally resonant IP for Indian audiences, with the potential to scale globally.

The feature draws on Lumikai’s consumer research to show who India’s gamers are. Two-thirds come from non-metro regions, with metros contributing significantly less, while 34% belong to households earning ₹1–2 lakh a month and 23% to households earning ₹25,000 to ₹1 lakh a month. South India has the highest share of gamers, and the North contributes 18%.

Read the article here.