Building A Brand Beyond The Gram: Raj Shamani's House Of X Unveils The Key To Transforming Loyal Followers Into Multi-Million Dollar Businesses

Lumikai has invested in House of X, a platform that enables creators to launch their own brands through tech-enabled sourcing, logistics and digital storefronts, alongside Lightspeed India and Better Capital. House of X gives creators the back-end tools to start, run and manage a D2C business, building on their ability to connect with followers. Its first partnership, with singer and rapper King, launched the perfume Blanko, which sold 10Kunits within four days of launch with no ad spend.

With India's D2C market expected to grow at a 40% CAGR to $60Bn by 2027, Lumikai is backing founders Raj Shamani, Neeraj Kumawat and the team as they turn creator influence into lasting businesses.

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