Swipe Before Type: How Indians Watch. Listen. Play. Pay.
- Lumikai
- Nov 3, 2025
- 1 min read
Lumikai’s 2025 Consumer Research Report
Unveiled at Lumikai Insignia 2025, Swipe Before Type: How Indians Watch. Listen. Play.Pay. - captures how India’s digital-native consumers are redefining entertainment, engagement, and monetization in The Interactive Era.
Based on primary research from 3,000 mobile users, the report uncovers how Indians are spending their time, attention, and money across video, audio, gaming, and social platforms - revealing an audience that’s interactive, data-hungry, and increasingly willing to pay.
Key insights include:
46% of interactive media consumers are women, and two-thirds are from non-metro regions.
80% use UPI for payments, with 40% maintaining three or more active subscriptions.
Games command 70% share of wallet for spends above ₹1,000, while video and social dominate the ₹200–₹500 range, and audio leads under ₹200.
Video remains the largest attention driver, with short-form, OTT, and emerging microdramas reshaping viewing behavior.
Audio, gaming, and interactive social apps are seeing mainstream monetization, powered by UPI, virtual gifting, and subscriptions.
From anime and microdramas to AI-powered interactions, Swipe Before Type reveals how India’s entertainment universe has evolved from passive to participatory - and why monetization now follows attention.
📊Download the full report below to explore the data shaping India’s $12.5B interactive media economy.
Really cool how the report shows Indians are switching from passive scrolling to interactive content. I was just playing a new online game that loops through scenes like a death loop https://creepydates.org/ and it’s so engaging—makes me think how streaming and gaming are blending. Great insights!
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