Salone Sehgal speaks to ET Now on Startup Central
- Lumikai
- Jun 20, 2025
- 1 min read
Updated: Jun 27, 2025
Salone Sehgal, Founder and Managing Partner at Lumikai, joined ET Now’s Startup Street to discuss the emergence of micro-dramas in India.
The conversation focused on format innovation, platform dynamics, and the key trade-offs shaping this segment, like content velocity, cost and monetization models.
Key findings from our thesis:
Viewers expect consistent output, often 1 new series every few weeks with 1–3 minute episodes
Production cycles are short but intensive, typically spanning 4–6 days for the shoot of every series
Platforms like Douyin and Kuaishou dominate thanks to distribution scale, not just content quality with heavy spends on user acquisition
Creative innovation and content is not enough, solid business economics are fundamental for sustainable growth
You can watch the discussion here.
Sarkari Yojana refers to government schemes launched by the Central and State Governments of India to promote social and economic welfare. These schemes aim to support citizens in areas like education, employment, healthcare, housing, agriculture, and financial inclusion. From empowering women and farmers to providing affordable housing and skill development, Sarkari Yojanas play a crucial role in nation-building and improving the quality of life for every Indian.
Sarkari Yojana refers to government schemes launched by the Central and State Governments of India to promote social and economic welfare. These schemes aim to support citizens in areas like education, employment, healthcare, housing, agriculture , and financial inclusion. From empowering women and farmers to providing affordable housing and skill development, Sarkari Yojanas play a crucial role in nation-building and improving the quality of life for every Indian.
Sarkari Yojana refers to government schemes launched by the Central and State Governments of India to promote social and economic welfare
Reading your post about Salone Sehgal on Lumikai and the way she frames innovation, format changes, and business models in streaming and content struck a chord with me. It brought back to mind a time when I was deep in the weeds of my dissertation, brimming with ideas but struggling with how to present them clearly. In that moment I chose to go with a dissertation editing service UK not to hand over the work, but to invite someone to walk alongside me, help me find connections, smooth transitions, and shape what felt scattered into something stronger and coherent.