Salone Sehgal in Conversation with TON on the Future of India’s Interactive Media, Games & AI
- Lumikai
- Nov 19
- 1 min read
India’s interactive entertainment landscape is undergoing a massive transformation—fuelled by a young digital-native audience, UPI-enabled microtransactions, and a surge in creator-led platforms.
In a recent conversation with The Offline Network, our Founding Partner Salone Sehgal unpacked the key forces shaping India’s next wave of interactive media innovation.
Conversation Highlights
💡 Interactive media wasn’t common parlance when Lumikai launched - Salone reflected on how few understood the category then, and how the firm’s conviction has shaped the ecosystem today.
💡 Investment strategy anchored in deep consumer insight - Lumikai’s thesis is driven by early trend-mapping, often informed by lessons from global markets like China.
💡 Backing category-defining platforms early - From spotting the micro-drama wave to investing in Eloelo, and now with Story TV becoming India’s top-trending app, Lumikai continues to bet on new consumer behaviours.
💡 Gaming as India’s biggest cultural force - With 591M gamers spending 8–9 hours/week and increasingly paying via IAPs, the long-held “Indians don’t pay” myth is over. Consumers pay for value.
💡 UPI as a major inflection point - Seamless payments have unlocked sustainable monetisation for interactive media platforms built for India’s mass market.
💡 AI as core product, not a layer - Lumikai’s AI investments, including Supernova (edtech) and AskMyGuru (astrotech), demonstrate how frontier companies in India are building AI-native products.
💡 Looking ahead to 2026 - Salone highlighted frontier tech, UGC platforms, and a new wave of “systems of play” shaping the Swipe Before Type generation.
🔗 Watch the full conversation here: The Offline Network
This was a really insightful discussion! I enjoyed reading about Salone Sehgal’s perspective on the future of interactive media and AI in India — the depth and clarity were impressive. It reminded me of an article I saw on a blog https://www.poppyseeddreams.com/ that also explored emerging trends in digital creativity. Thanks for sharing such an engaging conversation!
What a fascinating conversation — the insights on India’s evolving interactive media space were very thoughtful and forward-looking. It reminded me of an analysis I recently came across on a discussion blog https://trentonjonesmd.com/ that touched on similar themes of innovation and opportunity. Really appreciated the depth here.
I also came across a galimidilaw https://galimidilaw.combased blog (galimidilaw) that explored tech trends, which offered an additional perspective.
https://www.auburncentredental.com/ Eh discussion bohat soch vich wadhaiwali hai — AI, games te interactive media di future samajh ke lagda hai ke creative te technical worlds naviyan opportunities le ke aa rahe han. auburncentredental walon, main eh kehna chaunda haan ke eh post inspire karda hai soch nu broaden karan di te technology‑art de vich bridge banan di.
Really enjoyed your interview with Ton! The discussion about AI and interactive media in India was insightful and thought-provoking. I recently saw a post on a easylawinc-related https://www.easylawinc.com blog discussing tech trends, which complemented the points you highlighted.