Lumikai x IAMAI | “A VC Perspective on India’s Interactive Media Economy: Lumikai State of Interactive Media Report 2025”
Lumikai partnered with IAMAI for a webinar unpacking Lumikai’s State of India Interactive Media Report 2025, featuring Lumikai’s Salone Sehgal, Founder and Managing Partner, and Aditya Deshpande, Principal, moderated by Anita Jain, Founding Partner at Aequitas Law Partners.
India’s interactive media market now sits at $13.8Bn, growing at 17% YoY, spanning gaming, microdramas, social platforms, animation/VFX, and AI-native content ecosystems.
Some key insights from the session:
India’s microdrama market is projected to reach $4.5Bn by 2030, growing at a 31% CAGR
Gaming contributed 36% of India’s top app revenues despite accounting for only 8% of downloads
Astro/devotion and microlearning platforms recorded annual ARPUs of $8.4 and $5.5 respectively, demonstrating how high-intent verticals monetize more effectively than scale-driven platforms.
The session also explored how AI creator-led ecosystems and evolving monetization models are redrawing the economics of digital entertainment and interactive consumer experiences in India.
Read the full report here.
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