The fifth edition of Lumikai’s State of India Interactive Media Report landed with significant pickup across India’s leading business and technology press, with several findings driving the broader conversation around where consumer attention and spend are shifting. Among the most widely covered findings was India’s microdrama market crossing $300 million in revenue just over a year after launch, and projected to reach $4.5 billion by 2030. Much of the coverage highlighted th

In a recent conversation with The Offline Network , Niyaz Laiq, Partner at Lumikai , reflected on what he is seeing up close while working with founders across interactive media, gaming and digital platforms. His observations point to a consumer internet landscape that is being reshaped by new formats and the steady integration of AI across products. One of the clearest signals is the rise of microdramas. What was a negligible category until recently has scaled to $300 millio