Meta fashion Featured In Roblox’s India Economic Impact Report and On ABP Live

For a growing generation of users, platforms like Roblox are as much about self-expression as they are about play, and that shift is creating entirely new consumer businesses built around digital fashion, design and virtual commerce.

Roblox’s India Economic Impact Report, launched at its first UNBOX ROBLOX event in New Delhi, features Meta Fashion, a Lumikai portfolio company, as one of three creator spotlights and the only digital fashion business in the report. Founded by Arjun Goel, Meta Fashion designs and sells virtual fashion for avatars on Roblox, and has sold over 2.5Mn items globally while building a community of more than 25K members. Lumikai led the company’s $400K pre-seed round in May 2026.

A key theme in the report is how these platforms help Indian creative talent reach global audiences. Meta Fashion works with 30+ 3D artists across India, designing fashion worn by players around the world.

In a recent conversation with ABP Live, Arjun explained why Roblox is as much a social platform as a gaming one: “Roblox is a lot closer to Instagram than it is to Call of Duty.” He also spoke about how Meta Fashion uses AI-assisted trend analysis to understand what players want and shape its collections.

Meta Fashion plans to expand to other platforms and bring more of its digital bestsellers into the physical world, with the ambition of becoming synonymous with digital fashion wherever users customise their avatars.

Read the Roblox India Economic Impact Report here. | Watch Arjun’s conversation with ABP Live here.