Salone Sehgal speaks to Outlook Business
- Lumikai
- May 27, 2025
- 1 min read
In a recent episode of the Escape Velocity podcast by Outlook Business, Salone Sehgal, Founder and Managing Partner at Lumikai, shared insights on the rise of India’s interactive media sector, and the tailwinds leading to growth in this sunrise sector.
Salone highlighted key structural shifts powering this growth:
Interactive media is a $12.5 billion industry in India, growing at 16% Y-o-Y
Interactive media includes - gaming, digital streaming, social entertainment, esports, and more and makes up 50% of India’s media and entertainment economy
Gaming has grown to $3.8B, three times the size of Bollywood and larger than cricket
In app purchases are growing at 44%
66% of gamers come from non-metro cities, and 44% are women
Average revenue per paying user rose from $2 to $22 in the past five years, grown 15% in the last year itself
The discussion also covered the need for local IP, creative infrastructure, and the application of AI in game development. Salone also spoke on the rise of women gamers, the role of narrative in cultural exports, and the path ahead for Indian founders to create globally relevant, best-in-class interactive media and gaming products.
You can watch the entire podcast here.
10.0.0.1 is a private IP address used by many routers to access the admin panel. Learn how to log in, manage WiFi settings, change passwords, and troubleshoot common login issues.
Salone's data on 44% female gamers and 66% coming from non-metro cities is highly strategic. It perfectly explains the massive tailwinds behind the hyper-casual web gaming boom. This demographic often prefers frictionless experiences over heavy app downloads, driving massive traffic to instant-play platforms like minigame. There's huge untapped potential here for founders looking to build accessible, localized IP for the Indian mass market.
Salone Sehgal’s insights on India’s booming interactive media sector are eye-opening. With gaming and digital entertainment driving growth, it’s clear that trees hate you is just the tip of the iceberg for this industry.
Just saw that gaming's $3.8B size trumps Bollywood by three times – my morning coffee pause got a lot more interesting Image to Image AI
Nice post.