Salone Sehgal interviewed by Fortune India
- Lumikai
- Jun 15
- 1 min read

Salone Sehgal, Founder and Managing Partner at Lumikai, was recently interviewed by Fortune India for a feature on India’s fast-growing digital media and content economy.
She spoke about how India is moving from being a consumer of global content to a creator of culturally resonant IP for Indian audiences, with the potential to scale globally.
Key findings from Lumikai’s consumer research mentioned in the article:
66% of gamers come from non-metro regions; metro contribution is significantly lower
34% of gamers are from households earning ₹1–2 lakh/month; 23% earn ₹25K–1 lakh/month
South India has the highest gaming share; North contributes 18%
You can read the entire article here.




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She spoke about how India is moving from being a consumer of global content to a creator of culturally resonant IP for Indian audiences, with the potential to scale globally.
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