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Salone Sehgal interviewed by Fortune India

  • Lumikai
  • Jun 15, 2025
  • 1 min read

Salone Sehgal, Founder and Managing Partner at Lumikai, was recently interviewed by Fortune India for a feature on India’s fast-growing digital media and content economy.

She spoke about how India is moving from being a consumer of global content to a creator of culturally resonant IP for Indian audiences, with the potential to scale globally.

Key findings from Lumikai’s consumer research mentioned in the article:

  • 66% of gamers come from non-metro regions; metro contribution is significantly lower

  • 34% of gamers are from households earning ₹1–2 lakh/month; 23% earn ₹25K–1 lakh/month

  • South India has the highest gaming share; North contributes 18%

You can read the entire article here.

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She spoke about how India is moving from being a consumer of global content to a creator of culturally resonant IP for Indian audiences, with the potential to scale globally.

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