Lumikai Founding GP, Salone Sehgal shares insights into India's emerging interactive media market at LEAP 2024

Lumikai’s Founding GP, Salone Sehgal was invited to the LEAP Summit in Riyadh. In a conversation with Tala Al Jabri, Salone shared insights into India's emerging interactive media market. India's gaming industry is now outpacing box-office and standing toe-to-toe with cricket, becoming one of the dominant cultural forces in the country. With over 50% of the population under 25, India is a hotbed for interactive media consumption and monetization opportunities.

Lumikai’s thesis reflects this shift: traditional media avenues like television, box office, and print are giving way to the unstoppable rise of new media platforms and gaming experiences.