Inc 42: Decoding Lumikai’s Investment Playbook For India’s $30 Bn Gaming & Interactive Media Industry
In a recent interview with Inc42, Salone Sehgal, the founding general partner at Lumikai, discussed how Lumikai is participating in the growth of interactive media and gaming in India.
The digital media and entertainment sector, including interactive media, is currently valued at $25 billion in India, with gaming, anime, and VFX accounting for half the pie at $12 billion. Lumikai is strategically investing in these sectors to tap into this growing market.
The interactive media landscape is experiencing significant growth, driven by increasing eCPM rates and a rise in microtransactions. The adoption of UPI along with digital penetration has further facilitated microtransactions, enabling users to make small payments for gaming add-ons to virtual gifting, and enhancing overall monetisation opportunities.
Additionally, the talent pool in India is expanding with professionals working with global media companies, wanting to build in India and bring best-in-class expertise with them. This influx of skilled individuals is proving crucial in fostering innovation and driving the industry forward.
Frontier technologies like AR/VR and Gen-AI are transforming the interactive media and gaming and landscape as we speak. These advancements are set to redefine how users engage with content, offering innovative solutions and new ways to experience and interact with media.
With more investments on the horizon, we remain committed to exploring whitespaces to drive further growth. Our focus remains on identifying and nurturing startups that not only lead in innovation but also in impact.
You can read the full interview here.
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