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Economic Times: Online platforms take to gamification to boost user engagement

  • Economic Times
  • May 18, 2024
  • 1 min read


Gamification is no longer just a concept from the world of video games; it's an essential strategy embedded in today's consumer tech applications to keep users engaged and drive business growth.


As highlighted in a recent article by The Economic Times, major platforms like YouTube, GooglePay, Amazon, Zomato, CRED, and LinkedIn are all leveraging gamification to increase engagement.


Lumikai's portfolio company, Supernova - An AI Tutor For Every Child, is a great example of how effective gamification can be. By incorporating game-like elements, Supernova has seen over 3x growth in monthly assignment participation, with kids participating in 23 assignments on average a month from 7. This is a testament to the power of gamification in driving user engagement and loyalty.


At Lumikai, we call this ‘Systems of Play’, where traditional industries are being disrupted by immersive mechanics. In Supernova’s case, they are using game mechanics to change native learning pedagogies, making learning a fun experience, rather than a chore.


We look forward to seeing consumer technology companies in India increasingly adapt to the 'Systems of Play' thesis.


Read the full Economic Times Article here.

 
 
 

10 Comments


hplovely2025
hplovely2025
Oct 30, 2025
Thanks for sharing this! If anyone missed yesterday’s Connections puzzle, you can easily find all the answers here: yesterday connections answers. It’s a great way to catch up and improve your skills.
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Mona Spiers
Mona Spiers
Oct 24, 2025

I read the blog about how platforms like LinkedIn and Zomato are using gamification to boost user engagement, and it's fascinating to see this trend in action. For those of us balancing studies and personal commitments, having a online course help service can be invaluable. Just as gamified elements make learning more engaging, the right support can enhance our educational experience, making it more interactive and enjoyable.

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Adam. Baker
Adam. Baker
Oct 24, 2025

This post’s focus on gamification and engagement reminded me how motivation plays a vital role in education too. During my own academic journey, maintaining focus during online exams was often a challenge. That’s where online Nursing exam help became a game-changer for me. With platforms like Take My Online Exam Pro, I found structured guidance that not only improved my preparation but also kept me consistently motivated throughout the learning process.

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Oct 10, 2025

Dive into the chaotic world of Ragdoll Archers! This game lets you challenge friends or AI in hilarious physics-based battles. Master your bow, launch your ragdoll character, and dominate the arena. Play Ragdoll Archers online for a ridiculous showdown where anything can happen!

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Gavin Su
Gavin Su
Jun 26, 2025

Saw this article about gamification on Economic Times! It's awesome how platforms are using game elements to boost engagement. Supernova's success with kids is a great example of how "Systems of Play" can really work! Need to learn more about this for our website.

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