Salone Sehgal On Why India's Gaming Market Is Booming With Leo Burnett's Speakeasy

As access to mobile data opens doors for players in every part of the country, gaming is reaching deep into Tier 2 and Tier 3 India, and brands are starting to follow players inside the game.

In Episode 2 of Leo Burnett's Speakeasy, Dheeraj Sinha sits down with Salone Sehgal, Founder and Managing Partner of Lumikai, to talk about what goes into creating a market for gaming in India.

They explore the kinds of games and players now coming up, the role local languages and characters play in reaching new audiences, and the opportunity that games and digital platforms offer brands through in-game integration.

If you're a marketer wondering where your next audience is spending its time, the answer might be mid-game.

Press play before your next media plan.