Salone Sehgal On India's Emerging Interactive Media Market At LEAP 2024

With over half its population under 25, India has become a hotbed for interactive media consumption, and its gaming industry is now outpacing the box office and standing toe-to-toe with cricket as one of the country's dominant cultural forces.

At the LEAP Summit in Riyadh, Salone Sehgal, Founder and Managing Partner of Lumikai, sits down with Tala Al Jabri to share insights into India's emerging interactive media market.

She explains how that shift sits at the core of Lumikai's thesis, as traditional media like television, cinema and print give way to new media platforms and gaming experiences, and where the biggest consumption and monetisation opportunities are opening up for those building in the market.

If you're looking at India from abroad and wondering where its young audiences are heading, this conversation is a good place to begin.

Press play for the view from Riyadh.