Salone Sehgal On Why India's $14Bn Interactive Media Market Is Still Underestimated With AI Insider

India's interactive media market has long been underestimated. Valued at $14Bn and expected to reach $30Bn by 2030, it is built on 870Mn smartphone users, and some of its fastest-growing corners are the ones few saw coming.

On AI Insiders: Venture Signals, Merve Isler, Founder and CEO of Marvelous and Ecosystem Director of AI Insiders, an invite-only intelligence network of verified AI leaders, sits down with Salone Sehgal, Founder and Managing Partner of Lumikai, to unpack where that growth is coming from.

They debate who owns AI-generated content, and why human creative choices are what make AI-native companies and IP defensible. Salone walks through the numbers behind the momentum: microdramas have grown into a $300Mn category with 100Mn monthly active users and a 90% CAGR, while spirituality and devotional apps monetise at two to three times the ARPU of social media. She also breaks down Lumikai's CIDE framework of Creation, Interaction, Distribution and Economics.

Building with AI, or betting on those who are? This one belongs on your list.

Press play and decide for yourself who owns the story.