Salone Sehgal On Why Indians Are Spending More On In-app Purchases With Monetizing Media

Indian players are spending far more on in-app purchases than they once did, and that change in behaviour is reshaping what it takes to build a games business in the country.

On Monetizing Media, former TechCrunch columnist Eric Peckham sits down with Salone Sehgal, Founder and Managing Partner of Lumikai, a fund dedicated to interactive media, digital platforms and games, to unpack India's gaming startup boom.

Salone explains why India's gaming ecosystem offers such big opportunities, what is driving the rise in in-app spending, and which game mechanics land best with different segments of the market. She also discusses how politics has shaped domestic entrepreneurs' ability to build the next great gaming company.

If you're figuring out how to make money from Indian players, this belongs at the top of your research.

Press play and see what Indian players will pay for.