Salone Sehgal On The Sunrise Sector Reshaping Indian Entertainment With Outlook Business' Escape Velocity

Interactive media now makes up half of India's media and entertainment economy. Gaming, digital streaming, social entertainment and esports together form a $12.5Bn industry growing 16% a year, and it is still only a sunrise sector.

On Outlook Business' Escape Velocity, Salone Sehgal, Founder and Managing Partner of Lumikai, unpacks the structural shifts behind that growth.

Gaming alone has grown to $3.8Bn, three times the size of Bollywood and larger than cricket. In-app purchases are growing at 44%, two-thirds of gamers come from non-metro cities, 44% are women, and average revenue per paying user has risen from $2 to $22 in five years, up 15% in the last year alone. Salone also makes the case for local IP and creative infrastructure, explores how AI is changing game development, and traces the role of narrative in cultural exports and the path for Indian founders to build globally relevant, best-in-class products.

If you're sizing up India's interactive media and gaming economy, these are the numbers to know.

Press play and catch the sunrise.