Salone Sehgal On The Power Of The Woman Consumer With CNBC-TV18 Young Turks

Of India's 568Mn gamers, 230Mn are women, and that shift is changing who the market is built for.

On CNBC-TV18's Young Turks, Salone Sehgal, Founder and Managing Partner of Lumikai, joins Shereen Bhan, Hena Mehta, Co-founder and CEO of Basis, and Rashmi Chadha of Wovoyage to decode the power of the woman consumer in India.

Salone brings the gaming lens to the conversation, showing how the audience has moved well beyond its old stereotypes, with 66% of gamers now coming from non-metro cities and over half aged 18 to 30, a maturing audience with real capacity to pay.

If you're building for India's women, or still picturing gaming as a boys' club, this panel will update the picture.

Press play and meet the new player one.