Salone Sehgal On How Indian IP Can Become The Country's Next Soft Power With Game OK Please

Japan, Korea and China have each turned their culture into a global export through new-age media. India, with one of the world's deepest cultural heritages to draw on, is next in line, and its original IP is ready to travel.

In a special episode of Game OK Please by Network18, host Sonal Mehrotra Kapoor is joined by Salone Sehgal, Founder and Managing Partner of Lumikai, Rajesh Tudu, Partner, Emerging Tech at PwC, and Meghna Bal, Director at the Esya Centre.

Salone traces how soft power has travelled through each dominant screen, from television to the box office, with Bollywood turning Indian stars into global celebrities. For the swipe-before-type generation, the phone is now that screen, and interactive media gives India a new way to export its stories, from reimagining mythology for modern audiences to taking Indian storytelling to the world. Drawing on her work with the WAVES subcommittee, she explains why it won't happen by accident. It takes policy support, a talent pipeline, access to global markets and real institutional conviction in original Indian IP.

If you care about how India tells its stories to the world, add this to your queue.

Press play and hear what India's next export could look like.