Salone Sehgal On Building A Market Before You Can Invest In It With The Source Code

Before Lumikai could invest in India's interactive media market, it had to help build one. As India's first fund dedicated to the space, it spent its early years making the case that the category was real.

On The Source Code's Source Coded, host Sindhu V. Kashyap, global technology journalist and Founder of The Source Code, sits down with Salone Sehgal, Founder and Managing Partner of Lumikai, to go right back to the beginning.

Salone traces her move from finance into venture capital and what it took to launch a fund ahead of its market. She explains why the most successful social platforms borrow from gaming, how Lumikai's CIDE framework helps it evaluate AI businesses, and what still needs to change for women in venture.

Whether you're eyeing a career in venture or building in a category that doesn't exist yet, you'll find plenty to take away.

Press play and see how a market gets made.