India’s Gaming Landscape: Monetisation Trends And Evolving User Dynamics
- Salone Sehgal
- Dec 31, 2023
- 1 min read
Updated: Jan 11, 2024
Lumikai Founding GP, Salone Sehgal wrote an op-ed for Inc42 on the evolving Indian gaming landscape and the growing monetisation trends.
Below is a summary of the op-ed.
Fueled by the country's burgeoning digital consumption, India has rapidly established itself as a global hub for consuming world-class games.
In India today, $1.1 Bn comes from in-app purchases and ad revenue in casual and mid-core games.
The ARPPU (average revenue per paying user) reached $19.2 in FY23, growing nearly 10x since FY19.
You can read the full article here.
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