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  • CNBC TV 18

The Female Economy: Decoding the Power of the Woman Consumer - CNBC Young Turks




Lumikai’s Founding GP, Salone Sehgal, was invited by CNBC-TV18 Young Turks to join Shereen Bhan, Hena Mehta, co-founder and CEO at Basis, and Rashmi Chadha of Wovoyage as they decoded the power of women consumers in India.


A few interesting takeaways about the changing narrative in the Indian gaming market:


- Of the 568 Mn gamers, a mighty 230 million are women gamers.


- 66% of gamers are from non-metro cities.


- Over 50% of gamers belong to the 18-30 age group, showcasing a growing mature audience with paying capacity indulging in gaming.



Watch the full interaction here.

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