India’s Interactive Entertainment Fund

Digital Media


Lumikai combines the Latin word for ‘light’
with the Japanese word for ‘tribe.’

Lumikai curates and funds pioneering, lighthouse founders building the next wave of India’s gaming, digital entertainment & media companies.

Leveraging a truly all-star strategic network and decades of interactive experience, we partner closely with founders to give them an unbeatable edge.

Lumikai is proudly backed by a consortium of the world’s iconic gaming, technology and entertainment companies.


Lumikai was created ground-up to be the fund we always wanted as founders. We are guided by five core principles.

We listen.

Ditch the elevator pitch,
talk to us from the heart.

We are patient.

Rome wasn’t built in a day,
we embrace iteration.

We value clarity.

Know where you’re aiming,
and we’ll help you get there.

We act with conviction.

Believe, fight, win together.

We are future-facing.

Game changers don’t
just follow or copy.

Our Approach

Creating a new future is hard work.

We aim to bridge the disconnect between India’s interactive visionaries and the traditional financing ecosystem. Founders deserve the best.

Lumikai’s team has been in the trenches building some of India’s (and the world’s) biggest gaming, digital entertainment and media brands. We understand this journey.

We’ve also seeded companies, raised tens of millions, closed record-breaking exit deals, and advised global and India leaders on the future of interactive entertainment.

We combine decades of strategic experience and sector knowledge to dig deep into future interactive trends, while leveraging our all-star local and global networks to help propel our founders to success.

India’s interactive market is entering a golden age.
Our mission is to help you build it.

Founding Team

Justin Shriram Keeling

Justin Shriram Keeling

General Partner

Justin has 18 years experience building, scaling and exiting gaming, media and technology companies across the global and India markets. Prior to Lumikai he was an angel investor, M&A advisor and mentor across India’s technology startup ecosystem, having exited two India companies: PlaySona, a Bangalore-based gamification and monetisation platform, and as Head of Product & Strategy at India’s UTV Games (UTV Group sold to Disney for $454M).

Justin began his career in the BBC’s technology reporting group in Tokyo, before helping to build G4 Media — Comcast’s dedicated gaming TV network, which pioneered some of the world’s first televised esports and live-to-air broadcast initiatives. G4 Media grew to 65M homes and was sold to Esquire network. Following this he was Managing Director at News Corporation’s digital media group Fox Interactive Media, helping to build and manage global gaming and entertainment brands including IGN International, RottenTomatoes, and GameSpy technologies.

Justin has a BA in Business Administration from Durham University, and was named one of the Top Five Future Media Stars by The Guardian Newspaper. His games of the generation are Destiny, The Witcher 3, and Bloodborne.

Salone Sehgal

Salone Sehgal

General Partner

Salone has 14+ years of experience as an interactive media VC investor, game entrepreneur and ex M&A banker. She has seen companies from different vantage points ranging from seed to IPO stage. Prior to Lumikai, she was a Principal at LVP, Europe’s pioneering seed stage games VC where she was involved with multiple companies in the gaming ecosystem across content, platform and technology bets.

Salone was also Co-founder and CEO of TrulySocial, a venture backed gaming company for female audiences out of Europe and India. She was responsible for product vision, overall commercial strategy and new market growth striking up novel partnerships with global strategics, celebrities, influencers and brands.Earlier to that, she worked across global financial institutions as Vice- President, Global COO Office at Barclays Bank and M&A at Morgan Stanley, amassing $10B of M&A transaction experience.

Salone has been recognised as Top 30 Women in Mobile, Top 100 Asian Stars in UK Tech, Iconic Women Leaders by WEF and Jury Member, Bafta Games in 2017. Salone is also a renowned thought leader on “Innovating in New Game Genres” and “Building Games for Female Audiences”. She has an MBA from IESE Business School, Spain.

Our Ecosystem Expert Network